CONGRESS

MOBILE PAYMENT FORUM

Innovations, Market Trends, Applicability and Perspectives

Mobile Payment Model Definition in Brazil: The Player’s View on Trends and Opportunities of this Method of Payment

• The new scenario of the methods of payment in Brazil with the arrival of a new player: the telecommunications operators
• Operational relations between banks and mobile operators
• The importance of the uniformization of models and technologies to be adopted in mobile payment services

Panelists:

Rafael Lamardo

professor

ESPM

Leonardo Rochadel

CEO

Wiaxis

Mobile Payment Experiences in Brazil: Challenges and Perspectives

• Get to know the main ongoing mobile payment projects in the Brazilian market
• Business models

Fernando Gemi

Business Director

BSI TECNOLOGIA

How to Insure Security in Mobile Payment Transactions

Gibson Nagata

Marketing Manager

GEMALTO

CASE STUDY

Oi Paggo Innovative Strategies in Consolidation of the Mobile Payment Model in Brazil

Roberto Rittes

General Director

OI PAGGO

Chairman:

Luís Lisboa

Executive Director

Associação Brasileira de Bancos Internacionais (ABBI)

The Importance of the Regulation for the Mobile Payment Market: Sensible Points and What is there yet to be done

• The advancement achieved in the regulation of the mobile payment
• How to mediate the distinct interests of the players involved in this market
• What are the main obstacles for the mobile payment development from the juridical point of view?

Rony Vainzof

Partner

ÓPICE BLUM

CASE STUDY

Visa’s Vision and Role in Implementing and Assisting the Evolution of Mobile-Payment Market

• Is cellular phone an allied or an enemy of the flagships in the card industry?
• How the flagships are preparing themselves to live with peacefully with the mobile payment concept
• What is the business model supported by the flagships for mobile payment?

Percival Jatobá

Executive Director - Products

VISA

Structuring and Implementing a Mobile Payment Project: Mastercard Case Study

Ricardo Pareja

Director

MASTERCARD

CARDS IN RETAILING FORUM

Opportunities, Challenges, Programs and Case Studies

Opening Speech by Chairman

Walter Rabello

Partner Director

FASTCRED

The Player’s View of this Area: The Impact of the Cards in the Retail Business

• The current market dynamics: overview and analysis
• Strategies for the growth in the lower class: positioning
• Coexistence between private label cards X hybrid cards
• Flags and banks relationship with the great retail
• E-Commerce: cards usage expansion?

Bank View

Celso Grizzi

Diretor-Presidente

Fractal

Retail View

Nelson Barrizzelli

Teacher

Universidade de São Paulo

Consumers’ Behavior and Perceptions on Cards: Credit, Debit and Private Label – The Importance of Reliable Data to Decision Making Process

This presentation will demonstrate the results of an extensive research conducted with 5.400 card users. The study details the perception of cards users and will present relevant qualitative and quantitative data that will assist card professionals in their decision making process.

José Antonio Camargo de Carvalho

Sócio-Diretor

CARDMONITOR

Ivan Daibert Jr.

Sócio-Diretor

INSTITUTO MEDIDA CERTA

The Importance of Partnerships in Developing Loyalty Programs: The Success of MULTIPLUS FIDELIDADE Program

• Overview of the trends on multi-loyalty programs
• Presentation of the MULTIPLUS FIDELIDADE program
• Challenges and perspectives

Luiz Eduardo Ritzmann

Diretor de Operações

MULTIPLUS FIDELIDADE

MULTICHANNEL PANEL

The Impact of Multi Channel in Retail: How to Maximize the Use of Cards

I – E-Commerce

• The status of cards use in e-commerce
• What is needed to increase the use of cards in electronic transactions
• Trends and perspectives

Pedro Guast

CEO

E-BIT

View About the Brazilian Emerging Consumer

Sonia Bittar

DATA POPULAR

CASE STUDY

Renner (Apparel Retail) Case Study: A Successful Launching of a Flagship Card without an Involvement of a Bank

Claudio Burtet

Director

Lojas Renner

PANEL

How to Increase Profitability in a Private Label Portfolio

• The profitability dimension: ativation challenges
• Alternatives
• Additional products
• Credit management cycle

Debaters:

Fernando Manfio

CEO

WITRISK

Paulo Pereira

Vice-Presidente

ACE Seguradora

José Antonio Rodrigues

Director

Lojas Riachuelo

ACCESS CONTROL, ID AND SAFETY FOR CARDS FORUM

Trends, Applications and New Technologies

Besides being a payment method, a card has also the role of identifying the user. With technology advances, you can use a card to access physical and virtual places, using passwords, strong authentication, digital certification and biometrics.

This Forum will emcompass themes around ID, safety and Access, including the Brazilian national ID program – RIC.

• Get to know the RIC program – Brazilian Official ID
• Learn about latest vulnerabilities and defense systems for cards
• Participate in discussions on the limitations of passwords
• Evaluate the multiple forms of biometrics identification
• Learm more about the evolution of digital law
• Know how the World Cup and Olympics tickets will look like

PANEL

The RIC Project: History, Legislation, Technologies, Updates on the Project and Opportunities for the Card Industry

• The current situation of the RIC program
• Worldwide experiences with integrated systems of ID
• The status of Brazilian legislation and legal issues on the RIC
• Applicable technologies and how Brazil is prepared
• Institutional and market opportunities

Panelists:

Célio Ribeiro

CEO

ABRID – ASSOCIAÇÃO BRASILEIRA DAS EMPRESAS DE TECNOLOGIA DE IDENTIFICAÇÃO DIGITAL

Renato Martini

CEO

ITI – INSTITUTO NACIONAL DE TECNOLOGIA DA INFORMAÇÃO

Aurélio Ricardo Polon Greco

Policial Federal

INSTITUTO NACIONAL DE IDENTIFICAÇÃO

Cards and Security: Methodologies and Trends on Security for Cards

• Adopting security and fraud prevention patterns
• Intercepting fraudulent transactions using artificial intelligence and neural networks
• Shifting magnetic cards to cards with chips
• Extending and facilitating the adoption of digital certification
• Increasing security in cards production, processing and handling

Gean Rezende

Partner

HORUS Prevention

The Challenge of Passwords: How to Make the Lives of Clients Easier without Compromising Security?

• The limits of criptography on passwords methodologiesenhas
• The challenges faced by consumers in managing passwords
• Strong autentification and its operational limits
• Digital certification and its market barriers
• The biometric solution

Jorge Krug

Executive Superintendent - Unidade de Segurança da Tecnologia da Informação

BANRISUL

Biometrics: The Multiple Forms of Identification and a Brazilian Case Study

Ricardo Takeshi Yagi

CEO

ID-Tech

Digital Law: The Evolution of Legislation and Technology Innovation Challenges

• The structure of Brazilian digital law
• International and national background on digital law
• Current issues, challenges and trends

Patrícia Peck

Founding Partner

PPP ADVOGADOS

How Digitalization of Documents is Reducing Frauds in Credit Issuing

• How the technology of digitalization is changing the scenario of fraud prevention
• Comparing traditional methods with new ones available in the market
• Experiences

Diego Torres Martins

President

ACESSO DIGITAL

Access Sytems and New Technologies: Opportunities in Controlling Access for Mass Events

• A card becoming the ticket
• Available technology
• Security
• Solutions for the World Cup and Olympics

Sergio Fiebich

International Sales Director

Active Cards and Solutions